Treatment-based Color Formula
Contains 4X* more treatment ingredients to coat the hair for a nourishing treatment throughout the coloring process! The result? Shiny hair so amazingly smooth that it is effortless to finger comb!
High Penetration Coloring Technology
Hair gets wrapped in luxuriously rich cream, and coloring ingredients penetrate deeply into each strand to cover any type of gray hair 1.2X* more effectively. Gives hair an even and long-lasting color result.
